Sustainability claims
The financial sector has a crucial role in making the economy more sustainable. Communications, including marketing, by market participants often contain sustainability ambitions and other sustainability claims. These claims must meet the following legal standards: correct, clear and non-misleading, and for pension funds: balanced.
Tools to comply with information requirements
The AFM expects from markets participants they only make sustainability-related claims that are correct, clear and non-misleading, or, in the case of pensions, balanced. The Guidelines on sustainability claims contain the three main principles for making fair and correct claims that meet information disclosure standards. Refrain from making a sustainability claim if you cannot substantiate it.
In the Guidelines, the principles are supplemented by further explanation, and practical examples.