Gemalto N.V.
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Publicatie datum
03 mrt 2015 - 07:00
Statutaire naam
Gemalto N.V.
Titel
Gemalto and Tapit bring one-tap mobile payment to posters, kiosks, packages, and signs
Bericht
Mobile World Congress, Barcelona - March 3, 2015 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is working with Tapit, a platform used by global brands to transform their physical assets into interactive objects, to launch "Tapit and Buy". This is an innovative solution whereby the consumer taps their smartphone against a Tapit-enabled physical support, such as outdoor media posters, product packaging and in-store marketing materials, enabled by an NFC tag, QR code or beacon. They are then instantly directed to the media owner's ecommerce site where they can buy digital content, in one click, charged to their operator phone bill.
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Datum laatste update: 01 september 2024