Koninklijke Philips N.V.
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Publicatie datum
16 sep 2010 - 08:35
Statutaire naam
Koninklijke Philips N.V.
Titel
Philips announces another significant increase in brand value in Interbrand valuation of Best Global Brands 2010
Bericht
Amsterdam, The Netherlands – Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced another significant increase in brand value in the ranking of the top-100 global brands as compiled annually by leading brand consultancy Interbrand. The total estimated value* of the Philips brand in 2010 was USD 8.7 billion, representing a 7% increase in value over the previous year. Philips’ ranking as the 42nd most valuable brand in the world remained stable in 2010.
Since the launch of its "sense and simplicity" brand promise in 2004, Philips has doubled its brand value from USD 4.4 billion at the time to USD 8.7 billion today.
“Philips has undergone a significant transformation in recent years, from a mainly consumer electronics and semi conductor company to a brand that is focused on delivering sense and simplicity in the area of health and well-being,” said Gerard Kleisterlee, President and Chief Executive Officer of Philips. “We consistently focused on building customer loyalty to our brand amongst both professionals and consumers. Our performance this year illustrates the truly balanced nature of the Philips portfolio that Philips has achieved today, with close to 60% of our brand value generated by our professional businesses and continued stability of brand strength in our consumer health and wellness businesses.”
Jez Frampton, CEO of Interbrand said "2010 was a year of cautious recovery for many global brands. For Philips however, it has been a year of healthy growth. The strength of the Philips brand in generating demand has been demonstrated among professional clients as well as private consumers. Strong brands are the result of vision, commitment and persistence and Philips is an impressive showcase to this testament. The doubling of Philips' brand value within 6 years is a tremendous achievement within the industry, and truly stands out even in the context of the Best Global Brands”.
With a 7% increase in value in 2010, Philips outpaces the average valu
Datum laatste update: 27 juli 2024