Koninklijke Philips N.V.
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Publicatie datum
23 okt 2007 - 10:02
Statutaire naam
Koninklijke Philips N.V.
Titel
Philips unveils future design concepts for easier day-to-day living at the 2007 Simplicity Event
Bericht
October 23, 2007
PHILIPS UNVEILS FUTURE DESIGN CONCEPTS FOR EASIER DAY-TO-DAY LIVING AT THE 2007 SIMPLICITY EVENT
Company provides 5-year glimpse into how creative design combined with innovative technology can bring greater simplicity in caring for people's well-being
London, United Kingdom – Royal Philips Electronics (NYSE:PHG, AEX:PHI) will today unveil new and innovative design concepts based on the company's "sense and simplicity" brand at the 2007 Philips Simplicity Event at London's Earls Court 2 exhibition centre. At the three-day event, Philips will showcase to a select group of customers, business partners, healthcare professionals and public sector representatives its vision of how in five years the clever use of technology married with intuitive, personalized design can lead to unexpected approaches to caring for people's well-being at home, in the hospital and on the move.
Philips approaches caring for people's wellness from three perspectives – caring for guests, caring for families and caring for patients – a focus that reflects Philips drive and commitment to creating concepts and products that are designed around people. Andrea Ragnetti, Chief Marketing Officer of Philips explains: "The heart of our Simplicity Event here in London is showing our stakeholders what the Philips brand of "sense and simplicity" means for our customers when it comes to our vision for tomorrow's products. And that means designing concepts and products around consumers' needs. Today's event is a way to stimulate creative thinking in design, as well as spark a dialogue with our stakeholders on how to address a growing desire for products catering to wellness. And we draw on this feedback when coming up with solutions that are not only easy, but also enjoyable to use."
The theme at the 2007 Simplicity Event of "caring for people's well-being" builds on ongoing societal trends that Philips has been tracking closely: populations are getting older, healthcare is increasin
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