Koninklijke Philips N.V.
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Publicatie datum
30 aug 2007 - 16:07
Statutaire naam
Koninklijke Philips N.V.
Titel
Rudy Provoost Outlines Consumer Lifestyle Trends in Opening IFA 2007 Keynote
Bericht
IFA 2007, Berlin, Germany – Royal Philips Electronics (NYSE: PHG, AEX: PHI) will put the twin interests of wellness and pleasure at the heart of its consumer lifestyle approach, Rudy Provoost, Executive Vice-President, Royal Philips Electronics and Chief Executive Officer, Philips Consumer Electronics, will outline today in the opening keynote speech of IFA 2007.
In his speech, Addressing Healthier Lifestyles Today and for Tomorrow, he will explain how Philips is broadening beyond ‘traditional’ audio and video technology applications to make consumer electronics more relevant to consumers’ lifestyles, needs and interests, including their concerns about climate change.
“’Wellness and Pleasure’ is not something usually associated with a consumer electronics industry event like IFA,” Mr. Provoost will state. “However, we aim to broaden the CE category by identifying consumer’s needs and then addressing them with meaningful and innovative technologies – rather than creating technologies first and then hoping a consumer will be interested in purchasing it.”
In particular, Philips will not only focus on ‘traditional’ technology, features and performance benefits, but directly address the emotional interests of consumers and their lifestyles. Through the application of design and deep consumer insight, Philips will approach the lifestyle market by addressing consumers’ personal wellbeing, their bodies, appearance and their home environment.
“Consumers are trying to fulfill varied needs,” Mr. Provoost will tell the IFA audience. “They want to be entertained whenever and wherever they find themselves, but they also want to enjoy their home environment and tailor it to their specific needs. This is all defined by a twin desire for wellness and pleasure, to enjoy a healthy life balance, and to benefit emotionally from rich, pleasurable technology experiences.”
Mr. Provoost will cite the new Aure
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